Conference Coverage

Deep insights and impactful reporting of your environment from medical and commercial conferences

Medical conferences are the main arena where new data and product positioning and messaging are unveiled. At these events we help you gather deep insights on your competitive environment and the most relevant intelligence, whether you are attending in person or not.

We deliver objective coverage to validate competitor strategies, product positioning and stakeholder outreach activities. We relay these insights in the context of your market and therapeutic area developments.

Our consultants are highly experienced therapeutic area experts adept at in person primary research and at shaping learnings into impactful analysis. We do not just report the facts, but cut straight to the ‘so what’ implications to our clients, based on our years of commercial and consulting expertise.

We support clients in the run up to conference, mapping key competitor presence and outlining relevant abstracts, collated in an easy-to-use conference planner and pre-conference report.

At conference, we are the eyes and ears of our clients through:

  • Primary research with key industry stakeholders, including ‘hidden from view’ company sources to uncover competitive insights including commercial strategies
  • Session attendance such as industry symposia, oral and poster sessions gauging competitor positioning and messaging platforms
  • Daily email updates providing a summary at the end of each day sharing real time insights and providing a topline overview of sessions and competitor messaging

Conference coverage can be commissioned as a standalone project or is frequently included as part of a monitoring project. Learn more about our monitoring projects.

40

average interviews conducted per consultant per conference

8

average sessions per day: 5 oral scientific, 1 poster, 2 industry symposia

Recent projects

Here are some examples of recent projects we have worked on:

Case study one

The Brief

Competitor and KOL insights to support the launch of a new neurodegenerative disease product

The Coverage

Pre-conference we prepared a detailed conference planner of the sessions of interest, and a pre-conference deck highlighting key themes, relevant talks, posters, congress sponsors and exhibitors.

Over the two day conference our primary research provided status updates on key competitor assets and a comprehensive view of KOL perceptions of novel therapies in development —including the client’s.

The Insights

The conference coverage provided the client team with valuable insights into competitor strategy, clinical development and regulatory timelines.

This client has since renewed the engagement for two further conferences in the US and in Asia taking place over the next six months.

Case study two

The Brief

Market insights as brand team prepared to launch new hematology product in US, EU and Japan

The Coverage

As part of a 12-month monitoring engagement we attended three conferences in US and EU. During conference we provided the client with comprehensive daily debriefs which included primary insights and analysis of new data presentations.

The Insights

The project provided the client team with insights into their main competitor’s clinical strategy and regulatory/launch timelines. This helped the team to anticipate and plan for future competition in the space, and to gauge likely positioning and messaging that competitors will use at launch.